Along with the recent site update I have also decided to junk the 'web technologies' moniker and revert to just the plain old 'DeeEmm' name. The reason for adopting the name in the first place was to try and leverage the DeeEmm name to generate some business from the hard earned reputation that I had garnered from providing free templates, mods and plugins for various web platforms.
For some reason, perhaps the free lovin hippy side of me, I decided to give away (yes GIVE AWAY!!) modifications and plugins for FREE!! This had a rather good outcome in that I managed to secure me quite a good reputation. Whilst others seemed to milking every and any opportunity I decided to try and undermine their cashing in by providing my mods for free. This ploy worked remarkably well, especially with the Boonex Dolphin platform, in fact so well that I still get enquiries for Dolphin work long after I opted to have nothing to do with it (some 2 or 3 years in fact!). The upshot of my free mods was that I received many many enquiries. But whilst I received many enquiries, the conversion rate was relatively low, in fact for every fifty enquiries only one would end up as a sale and not someone expecting free advice or help, not a very good conversion ratio.
For some reason most of those enquiries related to the Dolphin platform all ended up being little more than wishful thinking, it appeared that most of the enquiries that I received seemed to want everything that I could offer, but expected to pay more-or-less nothing for it. This is a phenomenon not experienced with other software platforms and I'm not 100% sure why.
I would like to say it is because of of a carefully considered business model where a less than a perfect software core is sold and then Svengali types swan along and sell you solutions to all of the inherent problems in the code. However I think that the reality is much worse than that....